I worked for McDonald's to sell smiles for 0 yen.

 Who needs a fake smile even when it’s free?
Fake smiles don’t create real ones!



“Hi! How are you?”
“Medium coke, thank you!”
“One nuggets please!”


About twenty years ago, I was bagging french fries putting pickles on meats and selling smiles for 0 yen.

The reason I wanted to work for McDonald's was that I could learn management, my birthday was the same as the founder of McDonald's in Japan, a good salary and the company ranks No.1 in the food industry. I was a waitress at a restaurant so I could imagine working there.

Working for McDonald's was a new experience for me so I had to work in preemployment training program. Though I experienced customer service, counter service was different from table service. The boss said that my service was too polite like a hotel and that meant I couldn’t approach customers with a big smile.

After entering the company, my smile was pointed out again. One boss said “You just have to lift the corner your mouth and it will look like a smile.” like that. But I kept thinking about how to smile naturally.


It had been four years and I was in the dark, but I was in charge of the service at a new store. Actually I preferred doing a calibration of kitchen devices.


One day we had a service meeting so I asked a member of staff directly, “Why do you always smile at the shop?”
She said naturally, “I try to make costumers smile, even if a costumer who are unfriendly, I want to try making them laugh.”


I was impressed with her idea and then I realized there is a different way of thinking. My problem had gone in a moment. I had been thinking about how to smile by myself but she looked at it from another perspective. I thought this way of thinking was the essence of service. It’s like an entertainer. I was able to change thanks to her and also to recover my lost smile.